Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset

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"Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset"

Learn how HR Directors in Enterprise companies can use their career sites as their number one recruiting asset.

Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it's most important on the corporate career site, where you have the opportunity to convert people you've touched through other channels into potential future employees.

Read on to discover five best practices that can help make your career site your # 1 recruiting asset.

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Multiple bosses

Sometimes, circumstances conspire to turn you into a 'shared resource' where you have to dance to the tunes of not one, but two or more bosses! So how do you walk the tight rope and emerge victorious? Dealing with one boss can be a challenge. But imagine dealing with two bosses, neither of whom is willing to cut you some slack in view of your multiple duties. You confront conflicting deadlines, confused priorities and dual expectations. In all the chaos, it seems impossible for you to ever take a break or get a breather. But it is possible to navigate this quagmire and many have done it before with success. Anil Salvi, group head, HR, JM Financial Institutional Securities Ltd was placed in such a dilemma early on in his career. “At my first job itself, I was a shared resource between two bosses and had faced a lot of challenges as both bosses used to wonder for whom I was working more. Since I was a beginner, one of the ways that I used to adopt was to be brutally honest ...

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